Koktem Fest at the Dealership

The festival featured female entrepreneurs with relevant, fast-growing projects creating original products, 90% of which are made in Kazakhstan. Over the course of two days, Koktem Fest welcomed more than 500 visitors. Many guests attended with their families and returned throughout the event for automotive consultations.

A special edition of the Koktem Fest newsletter was printed specifically for the event and distributed to every visitor and participant. The newsletter included a voucher for customers, offering exclusive benefits for the purchase of Škoda vehicles. The dealership experienced a high volume of traffic, with many visitors discovering the brand for the first time and taking part in test drives.

A total of 21 test drives were conducted over the two days, establishing high-quality leads with potential customers. Koktem Fest served as an effective touchpoint with the audience and strengthened Škoda's brand awareness within the urban community.

💬 Comment from the Koktem Fest Organizer: "We have been familiar with the Škoda brand for a long time; this is already the second Koktem Fest we have held at this dealership. This market was the first of the new season—spring, a time of renewal and growth. We carefully selected participants to present our guests with original projects that carry their own philosophy and aesthetics, ranging from emerging startups to established local brands.

I would especially like to highlight the dealership team—young, engaged, and result-oriented. Thank you for the collaboration!"